日本語

Kosuke Tsunawaki (Representative Director & CEO, LOads Inc.)
Founder / CEO

Kosuke Tsunawaki綱脇 耕輔

Representative Director & CEO, LOads Inc.

Over 14 years in digital marketing. After launching the digital marketing division at a marketing agency and serving as CMO (executive officer), he led web and app service growth at major web companies including Recruit Marketing Partners. Built on a support style spanning cross-channel ad operations and an end-to-end approach—from strategy through execution and in-house validation—he founded LOads Inc. (formerly Palcool Inc.) in 2018.

He supports the operations of mid-to-large-scale services—from monthly digital ad budgets in the millions of yen to marketing for TSE Prime-listed companies—while also specializing in new business launches and startup support.

Outside of work, he enjoys shogi, chess, mountaineering, and camping.

Skill set:

  • Strategy
  • New Business Launch
  • Sales
  • Digital Advertising
  • SEO
  • AIO / AI Search
  • A/B Testing
  • CRO / LPO
  • GA4 / Analytics
  • MA / CRM
  • App Operations
  • Web Production
  • Web System Development
  • AI Development
  • GCP / AWS
Focus Themes

Focus Themes

Across business phases and industries, I have supported outcome-building in areas such as the following.

Career

Career

  1. 2012

    Joined SPC Inc. / Appointed CMO (Executive Officer)

    Joined a group web-production company as its first sales employee. Built new-business development from scratch, establishing both outbound and inbound pipelines. Founded the digital marketing department and expanded the service lineup into ad operations, SEO, and web system development. As a playing manager he generated new business with more than 100 companies in three years, and as CMO (executive officer) drove the division’s expansion and revenue growth.

  2. 2017

    Hands-on work at major web companies (freelance)

    At bit-A Inc., he handled marketing and ad direction for in-house engineer recruiting within the corporate planning office. At Recruit Marketing Partners Co., Ltd. (now Recruit Co., Ltd.), as a web director he worked on new-feature requirements definition, CVR/LTV improvement through A/B testing, CRM initiatives, and web analytics.

  3. 2018

    Founded LOads Inc. (formerly Palcool Inc.) as Representative Director

    Founded the company in his hometown of Fukuoka, establishing a support style that handles cross-channel ad operations and the full path from strategy to execution and in-house validation.

  4. Present

    Marketing support for 100+ companies to date

    He runs operations for mid-to-large-scale services—from monthly ad budgets in the millions of yen to support for Prime-listed companies—while also taking on new business launches and startup support.

  5. Future

    Aiming to become Fukuoka’s No.1 agency

    Driving toward becoming “Fukuoka’s No.1 advertising agency.” As a partner that handles everything from strategy to execution and data utilization, LOads aims to create new currents in marketing—continuing to take on challenges from Fukuoka, Kyushu.

Community

Community

Invitation-only, for digital agencies LO partners A vetted, invitation-only community for digital agencies—web production firms, ad agencies, video producers and more—to share knowledge, results, and projects and to collaborate. Operated by LOads Inc. View the community →
Tools

Tools I Built

“You can’t improve what you can’t measure.” These are marketing-operations AI tools I planned and built myself to solve exactly that.

Cases

Selected Work

Major companies and organizations supported (titles omitted, in no particular order)

Contact

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